Audio Books – The Hot, New Trend

Take Charge of Your Author Career

by Greta Boris

Audio Books Made Simple

This year I’m making it my goal to focus on my reader list, grow it, nurture it, and have fun. Part of that means sending regular newsletters.

Don’t stop reading!

Newsletter doesn’t have to be a dirty word. I know it’s more difficult for fiction authors than nonfiction authors to come up with interesting and informative things to share with their fans, but it can be done. My aim is to do it and share my results with you in the hopes you’ll be inspired to do the same.

Each month, I’ll let you know what I’m writing about at GretaBoris.com and keep you abreast of the results I get.

This month my focus was on audio books. The Sanctity of Sloth was just released in audio about a week ago. I want my readers to know. And, I want to overcome the reluctance some people have to listening instead of reading.

What I wrote:

Audio books are good for your health

Most of us have made New Year’s resolutions or goals related to health and fitness. Whether you want to lose weight, or lower cholesterol, or run a marathon, one thing is pivotal, you must move more.

But if you’re here, on my website, you probably love to read as well—a very sedentary occupation.

Audio books change the game.

About three years ago I discovered OverDrive and Audible. Before I found I could download an audio book onto my phone in seconds and listen as I hiked, cleaned house, drove, or worked out at the gym, I rarely imbibed. I thought I had to buy CD’s and listen on my ancient car player on long drives. Now I consume one to two audio books a week depending on my schedule.

Here are 5 reasons I love audio books and you should too:

  1. They encourage me to move. I look forward to my gym workouts because I can justify sneaking in a few chapters on a weekday morning.
  2. They slow me down. I’m a very fast reader and have been known to skim read during exciting, or boring, sections of a book. Audio forces me to listen to the language. I hear the author’s clever turns of phrase, their lovely metaphors, their sparkling dialogue.
  3. They make me more discerning. To the above point, because I’m listening instead of plowing through pages, I’m more aware if an author has taken short cuts and not put their best work forward.
  4. They introduce me to new authors. There are much fewer audio books on the market than print or digital. In order to satisfy my addiction, I’ve had to dabble in new genres, find new authors, and expand my reading world. I’ve found authors I love whose books I would otherwise not have picked up.
  5. My house is cleaner. If I’m really into a story, I will look for more chores to do. I’ve washed my kitchen cupboard doors and sorted the junk drawer when the only chore on the list was to clean out the refrigerator just to get to the exciting climax.

I then laid out 4 simple steps for downloading my book onto their phone. I also gave them the link where they can pick up The Sanctity of Sloth free for signing up for a free month with Audible. 

If you’d like to read the whole thing, head over to GretaBoris.com.

What are you doing to build your email following? Please share below.

Greta Boris, DirectorGreta Boris is the author of A Margin of Lust, The Scent of Wrath, and The Sanctity of Sloth, the first three books in her 7 Deadly Sins domestic suspense series. Her nonfiction work includes the Amazon Bestseller The Wine and Chocolate Workout – Sip, Savor, and Strengthen for a Healthier Life and PUBLISH: Take Charge of Your Author Career. She’s also the Director of O.C. Writers, a community of over 1,000 published and aspiring authors in Orange County, California.

You can visit her at http://gretaboris.com. She describes her work (and her life) as an O.C. housewife meets Dante’s Inferno.

2 thoughts on “Audio Books – The Hot, New Trend

  1. I hadn’t thought about #2 & #3 — you really do have to follow along exactly, instead of either reading too fast because it’s great or skipping ahead because it’s not. Do you find that you’re more or less likely to give up on audio books than print books? I suspect I’d get more frustrated, because the spoken word is so much slower than what I can read, and yet if I miss something or get confused, it’s harder to repeat the last sentence or two on audio than on the page.

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